Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition[1], is an online advertising measurement and pricing model, referring to a specified action – for example a sale, click, or form submit (e.g., contact request, newsletter sign up, registration etc.)
Cost per engagement aims to track not just that an ad unit loaded on the page (i.e., an impression was served), but also that the viewer actually saw and/or interacted with the ad.
Cost per mille, often abbreviated to CPM, means that advertisers pay for every thousand displays of their message to potential customers (mille is the Latin word for thousand).
CPC (Cost Per Click) or PPC (Pay per click) means advertisers pay each time a user clicks on the ad.
Cost per view video advertising.
The CPI compensation method is specific to mobile applications and mobile advertising. In CPI ad campaigns brands are charged a fixed of bid rate only when the application was installed.
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